Why Choose Us?
A new brand with 10+ years of experience in the garment industry. We only use the best materials for our garments which are manufactured in the UK to ensure the highest standard and quality. We are different to other brands, we design, manufacture and customise all in house to ensure that the you, the customer, only receive the best of the best. Our garments are tested to over 15 washes with no noticeable change in quality, so you know you can buy once and buy right. Where possible, we also aim to support local businesses in our supply chains to reduce our carbon impact.
About Us
Shailen D
Store Owner
Hi, I'm Shailen. I created this store and these garments because I felt like there's something missing with clothes more recently. I wanted to create a brand with quality clothes that last, rather than fast, wasteful fashion. The idea behind the brand is to offer products that can be worn for years rather than weeks. You'll see designs which mean something more and that stand for something when you wear them. Join the SMRTI Movement👊
